Arirang Special – M60Ep248C02 Cube Entertainment way of Training Sorn

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Arirang Special M60Ep248

The Secret of K-pop Incubating
K-pop: the core contents of the creative economy
K-pop began to expand its ground to overseas in late 1990s with a young artist Boa paving the way. Since the turn of the millenium, K-pop made great headway with explosion of fans from around the world mesmerized with powerful performances on stage along with easy to follow music. Helped with the development of YouTube and social network services(SNS), fans of K-pop grew even more since 2009 and concert tickets were sold out, a phenomenon still witnessed to date.
Such popularity in K-pop is attracting a great number of visitors from all over the world to the Gangnam area where K-pop talent agencies, such as Cube Entertainment, SM Entertainment and JYP, are located. However, the affect of K-pop popularity is far greater than just selling concert tickets and souvenirs. K-pop is helping to promote sales of a variety of Korean items overseas, such as cosmetics and electronics products. K-pop is proving itself to be the epitome of the creative economy.
Systemizing incubation of K-pop star opening grounds for exporting training know-hows
Nowadays, a K-pop star is recognized as a global superstar.
The success of K-pop isn’t just about artists performing overseas. Artists from Korea and other countries are working closely together and there have been exports of the so-called “K-pop incubating system”, which applies method of nurturing K-pop stars to stars-to-be from abroad. Talent agencies from other countries are sending their singer apprentices to Korea to be trained, and learning the teaching know-hows and the system.
However, there are concerns expressed on how the K-pop stars are made despite such methods have resulted in making huge changes in the global pop music front economically and culturally.
Some express concerns that the training process is too harsh for young children to handle, agencies are mass producing technicians rather than popular culture artists, and that K-pop is just mostly about dancing idol groups.
The Secret of K-Pop Incubating
Then what methods do talent agencies use to nurther K-pop stars these days?
Arirang Special program, [The Secret of K-Pop Incubating], looks into how K-pop stars are made, which everyone is curious to find out. The program also examines how the concerns expressed are dealt with. In finding the answers, we followed Sorn, a singer apprentice at Cube Entertainment, one of top four talent agencies in Korea. She is from Thailand and has been in training for two years in hopes of becoming the next big star after having been discovered at a TV talent search program. She is one of many examples on how hard many people work to produce a K-pop star.
The program also follows U-KISS and AOA to show the hard efforts put in by the industry to make them shine so big. It isn’t easy for the star themselves to maintain their popularity without help from surroundings.
The program, in general, reveals the secret behind the “incubating system” of K-pop star, which has never been told so openly before by the talent agencies themselves. It also shows why K-pop will continue to make great headway.

[Main contents]
– Cube Entertainment way of Training Sorn, a new starlet-to-be from Thailand
– Interviews of song writer, artwork personnel and visual artists
– Success stories of Rainbowbridge Agency in training foreign singers the K-pop way
– Staff members assisting a girl group AOA
– A day with U-KISS

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